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The CITA principle.
Many people design to undertake and complete tasks. Working on the premise that the least amount of effort to satisfactorily finish the job is good enough, they go from day to day week to week, turning out competent, commendable work that is generally irreproachable.
But is this good enough?
Do we eat to live when occasionally we should live to eat? Do we make love for the sole purpose of furthering the human species? Can we truly do better, aim higher, achieve more with no more effort or cost, just by tuning our minds towards a more creative, positive, goal? I believe that the answer lies in a simple concept:
The CITA Principle
Many designers and specifiers talk about how we do certain tasks, or when, or the circumstances under which we do them. Perhaps the first question we should ask is why we undertake these projects? It has always been my belief that these types of questions are best answered by the following quotation:
"There are no rules of architecture for castles in the air. "
- G. K. Chesterton
This basic premise that there are literally no boundaries to what we as designers, builders and constructors can achieve, is what makes our profession so interesting. It is an established fact that involvement with creating and realising designs is addictive; there are many cases of people with talents in other fields staying in the design business because of the day to day interest. To accept a challenge and see it through has been the stuff of boys own comics, but we in the design industry fulfil that imaginary boy's dream when we take on a difficult task, or a particularly interesting design project.
We truly build our own 'castles in the air'. - (CITA)
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THE DESIGN PROCESS " Imagination is more important than knowledge."
Albert Einstein
Design is the process of laying down guidelines for an activity that is essentially creative. In engineering, creativity is expressed as something more physical than most art. Just as form follows function, so must discipline follow invention. To design an object that meets its initial criteria, but is deficient in some other way, is not sufficient. Products must allow for manufacture, transport, use, be hard wearing, and if possible, fulfil other task's not in the original brief. Design parameters must be kept as broad as possible in the early stages, to stimulate creativity. The whole history of the design process is littered with otherwise brilliant people, who have been railroaded into obscurity. To design to a brief at a cost, is not enough; the very best design possible for that cost is required. A subtle but important difference that shows the changing face of design for the event industry.
" Experience is the hardest kind of teacher. It gives you the test first, and the lesson afterward. "
Anonymous
Many people have been heard to say over the years, "I have designed such and such", when in truth what they have done is to draw it. With the addition of computerised aids for design and analysis such as FEA software with it's ability to help in the conceptual stage of the initial design process, it is possible to define all areas of the products design goals. That product can then be analysed and tested in a simulation of it's service conditions before it can be considered to be fully designed.
"The process of design is a series of cycles. An idea is born and modified time and time again until a solution is found which satisfies the architects wishes and can be both designed, in the technical sense, and built. The engineer is part of this cyclic process, sometimes contributing by saying what is or is not possible. This is particularly true of tensioned structures, whose precise shape is utterly dependant upon the complex inter-relation of stress, stiffness, stability and defamation in the structure."
Quote from Dr Bill Addis (The Structural Engineers Contribution to Textile Architecture) Head of Dept. of Construction Management, University of Reading.
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